Who we are
We’ve spent the last 30 years building brands and helping people understand the benefits of a life outdoors. We’ve been founders, investors and everything in-between - helping build some of the most iconic brands in the industry.
We believe that a strong founder vision is key to the long-term success of a business. Without it, a ship is rudderless. Operational and capital partners come together to support the vision and help it thrive.
Alongside its people, a business needs a greater purpose - to help individuals and society as a whole to find freedom and live a better life.
At the base of this philosophy is the planet. Finding more sustainable solutions to reduce our impact is key for future generations.
Brands & Partners
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Faction Skis
Founded by Ark One Principal Tony McWilliam in his bedroom in Melbourne, Australia in 2003, then established in Switzerland as The Faction Collective SA in 2006, he and his team grew the brand to a $45 million+ valuation, a team of 50 and offices in three countries.
Exiting in 2017, Tony oversaw the business strategy, brand, product and marketing - guiding international sales teams to 40% YOY growth - and raising over $10 million in investment through VC firms, HNW individuals, angel networks and multiple crowdfunding.
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Forward Outdoor
In a sign of industry trends, Forward Outdoor Apparel Co. is now wholly owned by the factory who initially started manufacturing the brand for the previous owners.
We assisted with negotiations for the acquisition, and are working closely with the owners to guide day-to-day management, long-term strategy and future investment opportunities.
A fundraising round is planned for 2025.
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Season Eqpt
An industry-first joint venture between Swiss-based Nidecker, US-retailer EVO and legendary skier Eric Pollard, we oversaw the financial planning, strategy and partnership negotiations, also assisting with introductions to suppliers and factories.
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Candide Skis & Apparel
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Modest Eyewear
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Pyra Clothing
